East Coast Collective is a surf and coastal lifestyle brand built for those who live the East Coast ocean life.
From dawn patrols and imperfect conditions to salty drifts and repeat paddles, ECC represents the shared mindset of people who show up—wherever their shoreline is.

Founded in Ormond Beach, Florida, East Coast Collective grew out of real sessions, real people, and a deep respect for East Coast surf culture. What started local has become a growing collective of surfers, beach locals, and coastal creatives connected by the same rhythm—community over ego, experience over hype, and love for the ocean above all else.

ECC isn’t about chasing perfect waves. It’s about the experience and the family you collect along the way.